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Megaworld and Lamudi Philippines Reach Out to Market Online

Property giant aims to further strengthen online presence for the millennials

Megaworld Partners with Lamudi

Megaworld Partners with Lamudi to reach out to millennials

The way to go these days is online.

That’s why for the real estate industry, easy and real-time viewing of the property is the fast-emerging trend, especially if your market is accessing your business online or through mobile.

And here’s an interesting fact I gathered: 25-year-olds are already buying properties. In fact, they consider buying a property as more important than buying cars. Where was I when i was 25? Ha ha!

Realizing the importance of the digital evolution, real estate giant Megaworld partnered with online property portal Lamudi Philippines to strengthen its online campaign for San Antonio Residence, a new Makati project that eyes tech-savvy millennials as a primary market.

“San Antonio Residence is Megaworld’s 20th residential masterwork in the Makati central business district designed as the ideal home for millennials. Its location and amenities complement the fast-paced lifestyle of the millennials, enabling them to make the most of their time, whether it’s moving up the career ladder or being with their loved ones,” says Eugene Em Lozano, Vice President for Sales and Marketing for Makati CBD, Megaworld.

Taking advantage of Lamudi’s premier listings, recently upgraded mobile app and expert market data, Megaworld will up the game in real estate online advertising. “Now that digital is the way to go in real estate, we believe that Lamudi’s online expertise can help us reach our target market,” adds Lozano.

Lamudi Philippines, together with (which the former acquired in 2015), is now the dominant real estate listings portal in the Philippines. And in effort to make itself the go-to place for everything related to real estate, the company also released its Real Estate Market Report for 2015.

“Our website’s large amount of page-views and visits are indicative of how much more potential buyers and renters look online to explore their increased real estate options. With this in mind, we tailored our products and services to the needs of our clients. For Megaworld Makati, our online marketing campaigns fit their carefully designed project meant to cater the modern lifestyle of young Pinoys,” says Jacqueline van den Ende, Managing Director of both Lamudi Philippines and

Here are some stats presented during the media event set for this partnership at the Newport Ultra Cinemas (And oh, we got to watch Batman v Superman, too!).

Megaworld+LamudiPH - yolo

Yeah, YOLO, so why not invest wisely!

Megaworld+LamudiPH & the millennials

Millennials may be glued to their gadgets, but did you know they are now investing, too? A pleasant surprise!

Megaworld+LamudiPH & the mobile market

The mobile market in the Philippines is significantly growing.

Megaworld+LamudiPH & the mobile market 2

People are spending time online on the average, 5.2 hours.


Millennials are doing transactions in their mobile phones.

Scheduled to be completed in 2020, San Antonio Residence is equipped with exciting amenities such as the very first B.O.N.D. (Begin, Open, Nurture, Discover) area, a Street Fitness Park and a two-story mall. This residential condo project is also conveniently located along Sen. Gil Puyat Ave., a stone’s throw away from all landmarks of the Makati CBD.


Launched in 2013, Lamudi is a global property portal focusing exclusively on emerging markets. The fast-growing platform is currently available in 34 countries in Asia, the Middle East, Africa and Latin America, with more than 800,000 real estate listings across its global network. The leading real estate marketplace offers sellers, buyers, landlords and renters a secure and easy-to-use platform to find or list properties online. For more information, please visit

Visit Lamudi Philippines on Facebook, Twitter, Google+ and LinkedIn

Megaworld is the Philippines’ largest and pioneer developer of integrated urban townships that provide an efficient mix of residential, office, commercial and institutional developments to create the LIVE-WORK-PLAY lifestyle communities. Aside from being the top builder of residential condominiums, it is also the largest developer and lessor of office spaces in the country today. The company is also a master-developer of themed lifestyle malls and commercial centers, most of them have been regarded as tourism hotspots, in its various townships across the country. For 26 years, Megaworld had already launched 20 integrated urban townships in the Philippines with a secured total land bank of 4,000 hectares across the country. To date, Megaworld has unprecedented track record of completing more than 350 residential buildings, office towers, malls, commercial centers, and hotels across the Philippines. For more information, visit

10 Fast Facts about EDSA

EDSA - Guadalupe, Makati Circa 1980sEDSA – Guadalupe, Makati Circa 1980s

EDSA - Ortigas Circa 1985s

EDSA – Ortigas Avenue Circa 1985s

I first knew of EDSA looking like these.  In fact, I could still remember crossing the avenue by foot from Gate 5 Camp Crame to the other side when I would be going to Greenhills.

But EDSA now looks very different.

The Epifanio de los Santos Avenue, or EDSA, never fails to elicit a groan from drivers and commuters who have to traverse it every day.

But before it became the bane of Filipino motorists’ existence, the road was best known for being part of one of the most significant parts of our history. In 1986, EDSA literally and figuratively became the way to freedom when over two million civilians, politicians, and religious figures stormed the highway in a peaceful protest of the Marcos regime, and proved what a unified nation can do.

In honor of the upcoming 30th anniversary of the People Power Revolution, offers 10 quick facts about the historic main thoroughfare of Metro Manila.

  1. From end-to-end, EDSA is around 23.8 kilometers. That’s roughly the length of 1,561 professional basketball courts, or 14,691 Filipino males (who are said to be 162 centimeters tall on average) who play in them.
  2. EDSA passes through six cities of Metro Manila: 11 kilometers of the road is within Quezon City, and the rest is divided among Caloocan, San Juan, Mandaluyong, Makati, and Pasay.
  3. EDSA has gone through many name changes over the years. It started out as the “North-South Circumferential Road” during its construction back in the 1930s. After the country’s independence in 1946 from the Japanese occupation, EDSA was briefly named “Avenida 19 de Junio” or June 19 Avenue, the birth date of national hero José Rizal. Another former name was “Highway 54,” due to the misconception that the avenue is 54 kilometers in length. It wasn’t until 1959 that Republic Act 2140 was passed declaring it the Epifanio de los Santos Avenue after the Rizaleño historian, jurist, and scholar.
  4. In its conception, EDSA’s northernmost point was only supposed to be the Balintawak terminus and the southernmost end the South Luzon Expressway. But in 1965, the northern tip was extended to the Apolonio Samson Road, and the southern part to Roxas Boulevard until 2006, when it was further extended to the SM Mall of Asia.
  5. EDSA touches three of the country’s busiest financial and business hubs: the Makati Central Business District, Ortigas Center, and Araneta Center.
  6. There is currently a petition pending in the House of Representatives to rename EDSA “Corazon Aquino Avenue” in honor of the late president, who led the 1986 revolution.
  7. Since the People Power Revolution, EDSA has been the site of many other protests against succeeding administrations. EDSA II was a four-day rally in January 2001 that successfully ousted former president Joseph Estrada. In 2006, various groups picketed along EDSA to protest then-president Gloria Macapagal-Arroyo’s declaration of a State of Emergency. During the 29th anniversary of the first People Power Revolution, a demonstration was staged at EDSA Shrine against current president Benigno Aquino III and the supposed inadequacies of the government.
  8. In a 2013 piece by columnist Botchi Santos for the Philippine Daily Inquirer (PDI), he revealed that over 360,000 vehicles use EDSA every day. An unfortunate number, because according to PDI’s Rene S. Santiago, under ideal conditions, EDSA should have a capacity of only 200,000 vehicles a day.
  9. Speed limits are implemented along EDSA: 40 kph for cars and motorcycles, and 30 kph for trucks and buses. But due to the number of vehicles traversing the thoroughfare, traffic moves at an average speed of 15 kph.
  10. There are at least 10 condominiums built right along EDSA, including DMCI’s Zinnia Towers and New San Jose Builders, Inc.’s Victoria Sports Tower in Quezon City; Avida Towers Centera in Mandaluyong; Empire East’s San Lorenzo Place in Makati; and SMDC’s Shell Residences in Pasay.

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