Category Archives: SM Mall of Asia

The Much Awaited World Food Expo 2013 is Back!

World Food Expo (WOFEX) is back! The ultimate food show experience, WOFEX 2013, the country’s most effective Food & Beverage trade show, will be held from July 31-August 3 at the SMX Convention Center and the World Trade Center.

WOFEX 2013, celebrating its 13th year international expo on worldwide food & beverages, technologies & machineries, is the best way for industry buyers to meet up with industry sellers, with about 400 exhibitors in attendance. It will cover both trade and retail exhibits in two huge venues.

Included in WOFEX 2013 is the Philippine Culinary Cup (PCC), now on its 4th year. Endorsed by the World Association of Chefs Societies (WACS), this is the most prestigious culinary competition where the best meet to compete. For this year, winners for some categories will get the chance to win trips to the US and Asia.

And to add to this already exciting event is Wofex University, now on its 2nd year, which takes education to the next level, and where advanced learning opportunities from industry experts are being offered. The highlight of Wofex U this year is the participation of Chef Rick Moonen, founding member of the Seafood Choices Alliances, owner of RM Seafood in Las Vegas, and finalist of Top Chef Masters.

Organized by Premier Events Plus Group, Inc. (www.pepgroup.com), WOFEX 2013 will also have an extensive line up of seminars, product demonstrations and workshops for the four-day exposition.

For more information, please call (632) 9297993, 9297963, log on to www.pepgroup.com, www.wofex.com, www.philippineculinarycup.com, or Like us (WOFEX) on Facebook!

On the The 4th Philippine International PyroMusical Competition 2013

We caught the second to the last weekend of the 4th Philippine International PyroMusical Competition this year. It was more of a last-minute decision coming from the WorldBex in The World Trade Center.  I only had my trusty iPhone with  me, so pardon the grainy photo above. For much better photos, check out their SM MOA’s Facebook Page.

Anyhow, we went to SM  Mall of Asia with our P100-tickets purchased online by the husband’s colleague. I had a mixture of pleasant and unpleasant experiences during that Saturday.

Let me start with the pleasant ones:

  • The entrance to the P100-ticket area was well-manned. It was not congested and crowded, as I was expecting. I thought since it was the general admission ticket, there would be pushing. But there was none.
  • When we got inside, it was also not crowded. It was not humid. It was pleasant.

Now the unpleasant ones:

  • The show didn’t start at 7PM as indicated in the ticket and in their banners. It started at 8PM.
  • The sound system should also be heard (loud and clear) in all ticket areas, in fact better if the whole open area of SM MOA. It is an international show after all. We couldn’t figure out what the emcee was saying. The music was not clear in our area. Even if we got only the general admission ticket, we still went to see and paid for the show after all.
  • The presentation interval was about 30, or was it 45 minutes. After the presentation of China, we had no choice but to wait for Australia’s presentation. The momentum and excitement would be better sustained if the presentations were done one after another. But, those I know who have gone to see the show before us,  had a different experience. They were saying that the presentations had only a 10- to 15-minute interval. I am just not sure what happened that weekend.

For those who are planning to catch the last group, Canada and Philippines, this weekend, here’s what I recommend.

  • Choose a restaurant where you can get a good vantage point to see the show. It is still a better option for me than going to those viewing areas and had to wait long. At least in the resto, you’ll have food and good seating.
  • Prepare for the deluge and crowd of people at SM MOA. From parking areas to the mall and back, you had to queue. We had to take the stairs from ground to the rooftop parking.
  • This is an international show, let’s make it that—from sound system to venue arrangements.