LINE unveils new TVC starring Super Junior’s Siwon

May 2nd, 2013

From the LINE TVC

Last night, I saw for the very first time the TVC of LINE on local television. I thought to myself, there might be thousands of Filipino K-Pop fans who were screaming upon seeing that TVC.

Well, delight yourselves K-Pop fans as the TVC will be running for a long while. LINE, the world’s hottest mobile messenger, signs up Siwon, the lead singer of the widely popular Korean boy band Super Junior as their newest brand ambassador.

Filipino K-Pop fans have already seen and heard Siwon live when the Super Junior band came to country to perform last April 2010 and February 2011.

Through the TVC, Siwon vividly shows how LINE can be excellent communication medium that connects beloved friends and family wherever they are in the world.

Siwon and acting Patricia play the role of a couple separated by physical distance. Because of LINE, they have are able to communicate and become closer despite the distance. LINE’s social digital platforms allow Siwon and Patricia to exchange virtual stickers that help them express their feelings and thoughts toward each other.

“Oftentimes, I am away from home, so I miss my families and friends a lot. But sometimes I am a bit too shy to express my feelings. Since I started using LINE, it became much easier for me to exchange my feelings with my families and friends, even when I am far away in other countries. LINE stickers are very expressive and perky, so if you use stickers, you can express your feelings more effectively than using just words,” Siwon remarked.

Siwon further added, “I think LINE is an excellent communication tool that keeps the relationship between you and your friends and family even tighter, because it is possible to communicate subtle emotions through LINE. Now, I can’t imagine life without LINE.”

Lee Jin Woo, General Manager of LINE Business Office at LINE PLUS explained, “We at LINE have always been open to innovative and creative ways to put our mobile messaging platform out there and to reach as many people as we can. Starting with this TV commercial, we plan to cooperate with various Philippine local businesses and brands for more localized offerings in order to provide a more exciting and enriching experience for Philippine users.”

Through the continuous release of diverse features, LINE has become widely popular worldwide, reaching 140 million users globally. LINE has also shown a strong presence in western countries as it has hit 10 million users in Spain. Furthermore, LINE is constantly achieving great success from globally-acclaimed features such as LINE Camera, which has recently hit 30 million users, and LINE JELLY which is the newest LINE Game starring LINE’s beloved characters.

You can access LINE through their website: http://line.naver.jp/en/ or mobile platform at http://line.naver.jp/app/en/. To be always updates with the latest, check out their social media network:

LINE Facebook page
LINE Official YouTube Page
LINE Official Blog
For LINE Partner

About LINE
LINE is a smartphone app which allows users to enjoy free calls and messages to one another, both nationally and internationally, regardless of which mobile network provider they are using. Launched in June 2011, LINE has more than 140 million users worldwide. It has also been ranked no. 1 in 43 countries in the free app category including Japan, Singapore, Hong Kong, Taiwan, Thailand, Indonesia, Korea, Malaysia, Macau, Saudi Arabia, Kuwait, Bahrain, United Arab Emirates, Israel, Switzerland, Turkey, Ukraine, Cambodia, Kazakhstan, Russia, Belarus and Latvia. LINE provides fun stickers that feature characters with distinctive personalities, games that enhance interaction with friends and foster friendly competition and Official Accounts that enable communication on a real-time basis with favourite celebrities, public figures and corporate brands.
For more information visit: http://line.naver.jp/en/

About LINE PLUS Corporation
LINE PLUS Corporation, the world’s leading mobile platform innovator, is a joint-venture entity between NHN Corporation and NHN Japan newly organized on March 1st, 2013. As a global smartphone life platform provider, LINE PLUS services LINE and its family applications to bring together innovative mobile messaging tool and new communication lifestyle. LINE PLUS Corporation was created to promptly react to the rapidly changing mobile messenger market and to strengthen its global business based on the industry expertise of its parent company furnishing a wide range of innovative and convenient online services along with optimized decision making structure, personnel system and organization culture.
LINE PLUS Corporation is located in Seoul, Korea.
For more information, please visit http://www.nhncorp.com/nhnen/index.nhn.