Property giant aims to further strengthen online presence for the millennials
The way to go these days is online.
That’s why for the real estate industry, easy and real-time viewing of the property is the fast-emerging trend, especially if your market is accessing your business online or through mobile.
And here’s an interesting fact I gathered: 25-year-olds are already buying properties. In fact, they consider buying a property as more important than buying cars. Where was I when i was 25? Ha ha!
Realizing the importance of the digital evolution, real estate giant Megaworld partnered with online property portal Lamudi Philippines to strengthen its online campaign for San Antonio Residence, a new Makati project that eyes tech-savvy millennials as a primary market.
“San Antonio Residence is Megaworld’s 20th residential masterwork in the Makati central business district designed as the ideal home for millennials. Its location and amenities complement the fast-paced lifestyle of the millennials, enabling them to make the most of their time, whether it’s moving up the career ladder or being with their loved ones,” says Eugene Em Lozano, Vice President for Sales and Marketing for Makati CBD, Megaworld.
Taking advantage of Lamudi’s premier listings, recently upgraded mobile app and expert market data, Megaworld will up the game in real estate online advertising. “Now that digital is the way to go in real estate, we believe that Lamudi’s online expertise can help us reach our target market,” adds Lozano.
Lamudi Philippines, together with MyProperty.ph (which the former acquired in 2015), is now the dominant real estate listings portal in the Philippines. And in effort to make itself the go-to place for everything related to real estate, the company also released its Real Estate Market Report for 2015.
“Our website’s large amount of page-views and visits are indicative of how much more potential buyers and renters look online to explore their increased real estate options. With this in mind, we tailored our products and services to the needs of our clients. For Megaworld Makati, our online marketing campaigns fit their carefully designed project meant to cater the modern lifestyle of young Pinoys,” says Jacqueline van den Ende, Managing Director of both Lamudi Philippines and MyProperty.ph.
Here are some stats presented during the media event set for this partnership at the Newport Ultra Cinemas (And oh, we got to watch Batman v Superman, too!).
Scheduled to be completed in 2020, San Antonio Residence is equipped with exciting amenities such as the very first B.O.N.D. (Begin, Open, Nurture, Discover) area, a Street Fitness Park and a two-story mall. This residential condo project is also conveniently located along Sen. Gil Puyat Ave., a stone’s throw away from all landmarks of the Makati CBD.
Launched in 2013, Lamudi is a global property portal focusing exclusively on emerging markets. The fast-growing platform is currently available in 34 countries in Asia, the Middle East, Africa and Latin America, with more than 800,000 real estate listings across its global network. The leading real estate marketplace offers sellers, buyers, landlords and renters a secure and easy-to-use platform to find or list properties online. For more information, please visit http://www.lamudi.com.ph
Megaworld is the Philippines’ largest and pioneer developer of integrated urban townships that provide an efficient mix of residential, office, commercial and institutional developments to create the LIVE-WORK-PLAY lifestyle communities. Aside from being the top builder of residential condominiums, it is also the largest developer and lessor of office spaces in the country today. The company is also a master-developer of themed lifestyle malls and commercial centers, most of them have been regarded as tourism hotspots, in its various townships across the country. For 26 years, Megaworld had already launched 20 integrated urban townships in the Philippines with a secured total land bank of 4,000 hectares across the country. To date, Megaworld has unprecedented track record of completing more than 350 residential buildings, office towers, malls, commercial centers, and hotels across the Philippines. For more information, visit http://www.megaworldcorp.com/.